e-remediable

Nîmes, 26^th June 2007, I took some holidays from my internship in Morocco to go to Daft Punk’s concert in a small city in southern France. I had heard from some friends who attended other Daft Punk concerts that I was going to spend one of the finest time of my life. Let alone the exceptional premises (ancient roman arena gathering nearly 15 000 people) and warm-up (Kavinsky, SebastiAn and Cassius), and let’s focus on Daft Punk’s astonishing performance.

And what a performance! My friends were not lying. During one hour and half, 10 years were scrolling in my ears. Homework minimal electronic tracks mixed with Human After All electric and Discovery disco-style riffs. A huge remix of Daft Punk artwork, served by Daft Punk themselves. Thousands of cell phones and digital cameras were enlightening the site producing an irrealistic landscape.

To understand the buzz paving Daft Punk tours, just listen to their last album, Alive 2007, recorded during the Paris concert. You will notice the public warming shouts all along the tracks. Public are fully part of the show, and Daft Punk has always been relying on its involvement. Take the official videoclip of Harder Better Faster Stronger from Alive Tour (see below): the director Olivier Gondry gave 250 digital cameras to the public of the Brooklyn concert and asked them to shoot as they feel it.

Asked why they only released an album and not a DVD, Daft Punk answered that nothing could be more realistic (and alive?) than video shooted by fans and posted on the Internet.

Harder Better Faster Stronger (Official videoclip by Olivier Gondry)

As I wrote in my previous post, I’m quite admirative of Apple’s marketers. The buzz paving the Iphone relase has no precedent in hi-tech landscape. You might know this fake TV ad broadcasted on Youtube, illustrating perfectly Apple’s Iphone launching strategy:

Note: the soundtrack is Young Folks by Peter, Bjorn & John

En fouillant un peu dans Digg, on tombe parfois sur des perles comme celle ci. Le bootleg video est un des grands progrès contemporain dont on parle trop peu …

Vous le connaissez sans doute par son fait d’armes majeur: Eternal Sunshine Of The Spotless Mind dirigeant un Jim Carrey au sommet de son art. Peut-être le connaissez-vous par La Science Des Rêves, excellent film, qui sera peut-être l’objet d’un prochain post, et dont la promotion du DVD est en cours. Probablement sans le savoir, vous connaissez forcément ses clips délirants pour Daft Punk, les Rolling Stones, Björk, les White Stripes, Radiohead ou Fatboy Slim.
J’ai vu aujourd’hui Block Party, son documentaire sur ce qui doit être le concert le plus fou de l’histoire du hip-hop. Le concept est simple, Dave Chappelle, le Jamel Debbouze américain, a voulu organiser une petite sauterie dans son quartier de Brooklyn pour fêter avec tous ses amis, voisins, et quelques invités, sa nomination aux Emmy Awards. Au programme entre autres: Kanye West, Mos Def, The Roots, Erykah Badu, Jill Scott ou les Fugees (reconstitués pour la première fois depuis 8 ans!)

Evidemment, avec une telle brochette, dur de faire un film dégueu … Gondry, qui a suivi Dave Chappelle durant toute la préparation de la Block Party, a réussi à faire d’un concert un long métrage diffusé en salles. Inutile de vous en louer la BO.
Ci dessous, de quoi vous donner envie d’acheter le DVD.