
If I had not decided to start blogging this month I might never have started.
3 events led me to do so :
- The Web 3 convention, organized by Loïc Le Meur (HEC Alumni, french guru of blogging whose company is hosting this blog). More than the two previous ones which were focused on the bloggers community, this convention was opened to the outside (real ?) world. Two candidates to the french presidential election, one peace Nobel Price owner, many web-entreprenors, but also “brick & mortar” firms representatives …
- The Person of The Year 2006 in Time Magazine : “You”, as the hero of the new information era. Did they lack relevant candidates to receive this prize or is it only a very good buzz marketing campaign ? Anyway, this choice highlights the main difference between the first internet revolution (Web 1.0), whose firms fosters the so-called “bubble”, and the current one (Web 2.0), whose obvious unifying feature lies in content personalization (e.g. Google with news, Last.fm with music, Youtube with video, or Vox with blogs). As if new economy firms got more mature and focused now on the Internet main competitive advantage : interactivity, making information feeds more and more bilateral.
- Last but not least, a friend’s blog about IT (Tech IT Easy) which reached new trafic peaks. I must admit that I was quite admirative of his discipline in posting everyday, and starting blogging became a new challenge for me.
Information business model is experimenting a true revolution since everyone is a potential information-provider and above all acts as an information provider. This increase in range of information sources, added to the popularization of main information chanels (pictures, video, audio, text) challenges traditionnal media companies. French newspapers are one the verge of bankruptcy and the music and cinema industries are deeply suffering from P2P. Most innovative companies can take up the challenge : The Financial Times makes money thanks to its online edition, Apple and its ITunes Music Store sold more than 1 billion tracks while settling its IPod as a standard of the market.
I and Romain will do our best to update this blog as frequently as possible. In order to reach the largest public possible, I will post in English and Romain in French. Don’t hesitate to leave comments on our posts: exchanging ideas is the best way to increase one’s level.
And guys, one last reminder, you’re the person of the year, yes, you. You control the information age. Welcome to your world.