Be viral! A buzz marketing lesson by Apple
Vendredi 6 juillet 2007As I wrote in my previous post, I’m quite admirative of Apple’s marketers. The buzz paving the Iphone relase has no precedent in hi-tech landscape. You might know this fake TV ad broadcasted on Youtube, illustrating perfectly Apple’s Iphone launching strategy:
Note: the soundtrack is Young Folks by Peter, Bjorn & John