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Be viral! A buzz marketing lesson by Apple

6 juillet 2007 by leo

As I wrote in my previous post, I’m quite admirative of Apple’s marketers. The buzz paving the Iphone relase has no precedent in hi-tech landscape. You might know this fake TV ad broadcasted on Youtube, illustrating perfectly Apple’s Iphone launching strategy:

Note: the soundtrack is Young Folks by Peter, Bjorn & John

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The post was published on Vendredi 6 juillet 2007 at 13:20 and is tagged in Advertising, Apple, Business, English, Music. You can follow comments through RSS 2.0 feeds. You can leave a comment, ou faire un trackback from your own website.

Un commentaire pour “Be viral! A buzz marketing lesson by Apple”

  1. Is advertising’s future collaborative? « e-remediable dit :
    10/13/2007 à 9:27

    […] work. On top of that, the most creative ads I saw in the last few months were unofficial (see my previous post about IPhone). Most creative people are not in advertising agencies, they are part of the huge community which […]

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